HOW IT ALL STARTED
Salty Dog was born in the British countryside with a simple idea: make proper snacks for proper people.
Founded by Judy and Dave Willis, Salty Dog started with one van, a handful of pubs, and a belief that crisps and nuts should taste great and have a bit of personality. What began as a small rural business grew into a trusted independent snack brand, supplying pubs, bars, sandwich shops and wholesalers across the UK.
Dave and Judy have always believed that good business is built on strong relationships – with customers, suppliers and the amazing team behind the scenes. Salty Dog remains proudly family-run and fiercely independent, choosing flavour, quality and character over cutting corners.
Today, our snacks are made to be enjoyed with a drink, shared with friends and served with a smile – just as they always have been. 🐾
